IPC Committee on Marketing: IPC has formed a Committee on marketing to evolve joint programmes for generic promotion of pepper among the member countries, with the IPC as the nodal agency for coordination and implementation of the programmes mooted. The Committee operates in these functional areas:

  1. Identifying potential markets and market segments.
  2. Publication of generic promotional material, including new uses of pepper, recipes using pepper and nutritional information on pepper;
  3. Participation in trade fairs and industry specific exhibitions, targeting countries where there are prospects for increasing consumption of pepper. IPC participation provides an umbrella for smaller firms from member countries to participate in such events.